BRANDING Culture

Bad For Brand Word of the Week: Rake

I have a confession: I am 31 years old and still act like a complete child most of the time. I always try to find words I can say in public that most likely have an inappropriate meaning but because it’s not a well known word, I get little to no negative reaction from saying it.

One of my favorite words to use on the regular is rake. And no, I don’t mean the garden or yard tool variety. Even the almighty, walking encyclopedia and Jeopardy legend Ken Jennings fucked that one up:

I mean, that’s a fair assumption. Hoe and ho both fun words to say. Rake is a much older term that lost its popularity and familiarity over time. A rake I am referring to is kind of like Bruce Wayne or even Tony Stark.

brucewaynewomen

Rake (/rāk/) means a fashionable or wealthy man of dissolute or promiscuous habits. Remember, the hard K pronunciation is key, don’t want to mix that up with another certain word. So basically if you make money and you get lucky with different women on the regular, you’re a rake. It’s a fun word to use among friends, company or even in front of family. “Hey Mom and Dad, I just want you to know I love you and we think of you as affectionate rakes.” “Oh thank you, dear!” They will have absolutely ZERO clue what you’re saying only that it’s a compliment. Maybe your dad will know and give you a wink and a thumbs up and one of these:

willweddingcrashers

So next time, you’re out, at work, at the store or even on the phone, let people know you love them by calling them a rake. Now, I hope you all have learned something new today. Now go out in to the world and spread the word to better your brand.

Now you know and knowing is half the battle.

gijoe

 

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